In this post, we’ll be talking about Digital Marketing and why you should care about it, if you haven’t!
With more than 1.8 billion people online, you might be surprised to learn that even with the constantly growing number of internet users, this number continues to grow. Almost all new & old brands are using digital marketing as an effect.
A lot of people use the internet all the time, and that number’s growing. And it’s not just how we make transactions that’s different, now offline marketing doesn’t work as well as it used to because of this change compared to digital marketing.
You can reach your audience in the right place and at the right time by connecting with them on the internet. And that is why you should care about Digital Marketing, or any form of marketing that exists online.
So, how do you define digital marketing today?
What digital marketing is, is a catch-all phrase for any kind of marketing on the internet.
It includes use of search engines, social media, email, and other websites to connect with current and prospective customers.
A seasoned inbound marketer might say that inbound marketing and digital marketing are pretty much the same thing, but there are some key differences. And I’ve learned that those differences can mean a lot depending on where you are in the world.
The Business Definition of Digital Marketing
If your business is going to be successful in the digital age, you need to be doing some sort of digital marketing. Other companies have websites and social media accounts, so if you don’t take advantage of these kinds of strategies, you’ll fall behind the competition.
Consumers are used to getting information about brands through digital channels, so you’ll need a budget for digital content and marketing if you want to be successful.
Digital marketing is all about using the Internet and other electronic devices to reach customers.
The best digital marketers have a clear picture of how each online campaign supports their larger goals. Depending on their overall strategy, they can use free or paid channels to promote their company’s products or services.
For example, a content marketer might write a series of blog posts about an ebook a business recently created. The company’s social media marketer could then help promote these blog posts through paid and organic posts on its social media accounts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company. We’ll talk more about these specific digital marketers in a minute.
here are a few major benefits of digital marketing:
• Digital marketing is cheaper than traditional outbound marketing.
• Digital marketing is transparent and measurable.
• It’s easier to change your marketing strategy along the way.
• You can engage with your market at every stage.
• Through digital marketing, you can compete with bigger brands and market leaders.
• You can be selective and only sell to prospective customers.
• Conversion rate and quality of potential customers increase naturally.
If you want to jump straight to tips on digital marketing, read this: Our 12 Favorite and Free Digital Marketing Tips (2022 Update).
Let’s explain these benefits, one after another.
1. Digital marketing is cheaper than traditional outbound marketing
Digital marketing makes it easy to see how your marketing campaigns are performing on a daily basis.
If you’re not seeing a good return on investment from one campaign, you can shift funds over to another channel or even stop spending money on the underperforming one. With traditional advertising, it doesn’t matter how your billboard performs — you still have to pay for it.
Also, with digital marketing, you can control where you spend your money. Rather than paying for PPC campaigns, you can choose to spend money on design software to create high-converting social media posts. This way, you’re never wasting money on channels that don’t perform well.
For example, if you work for a small business with a limited budget, you might try investing in social media, blogging, or SEO. These strategies can give you high ROI with minimal spend.
2. Digital marketing is transparent and measurable
Digital marketing offers a comprehensive and measurable way to reach an audience. It’s one of the biggest benefits of digital marketing. Traditional advertising can be useful for certain goals, but its biggest limitation is that it’s not always measurable.
This technology gives you the ability to measure ROI on your content marketing campaigns. If you’ve ever placed an ad in a newspaper or magazine, you know how difficult it is to estimate who saw your ad and if it was even responsible for any sales.
3. It’s easier to change your marketing strategy along the way
It takes a lot of work to develop a marketing strategy. Once you begin executing that strategy, it’s important to monitor its progress and make adjustments if necessary.
But don’t worry too much about it! Even if your initial strategy doesn’t go as planned, you can always adjust it and try something else.
Digital marketing’s flexibility makes it a great choice for businesses seeking to reach new customers. Digital marketers can try different approaches and make adjustments quickly, while other forms of marketing like print ads or radio spots are harder to alter. If your online ad isn’t getting the results you want, you can adjust it or even pull the plug on it altogether.
In any digital marketing strategy, you will have to implement tactics as well. If you’re curious as to the best tactics on digital marketing out there, read this: Your 13 Favorite Digital Marketing Tactics.
4. You can engage with your market at every stage
It’s crucial to get a conversation going with your target audience as soon as possible. Prompting an early connection makes the customer feel more comfortable with your brand and can push them further down the sales funnel.
Digital marketing is the perfect platform to accomplish this because it allows you to engage with customers at every point along their journey.
Online channels let you track and analyze customers’ buying journeys.
Understanding how your leads are moving and operating can help you convert them into customers. Digital marketing allows you to do this by tracking them through the conversion process, even if the leads don’t become customers immediately.
5. Through digital marketing, you can compete with bigger brands and market leaders
If you’re trying to keep up with the big players in your industry, you may find it difficult to compete when they have millions of dollars at their disposal to advertise on TV or create nationwide campaigns. Fortunately, there are plenty of ways to outrank them through strategic digital marketing initiatives.
6. You can be selective and only sell to prospective customers
If you place an advertisement on TV, in a magazine, or on a billboard, you can’t guarantee who will see it. You can measure certain demographics — including the magazine’s typical readership or the demographic of a certain neighborhood — but that’s about as far as your control goes.
Digital marketing allows you to create highly-targeted campaigns that reach your ideal customers and encourage them to take action.
To reach potential customers who are interested in your product or service, you can place ads on social media sites that target users based on age, gender, location, interests, networks, or behaviors. Similarly, you can use PPC or SEO strategies to show ads to people who’ve shown interest in your product or service, or who’ve searched for specific keywords related to your industry.
Ultimately, digital marketing enables you to research and identify your buyer persona, enabling you to refine your marketing strategy over time. Best of all, digital marketing helps you market to sub-groups within your larger target audience.
7. Conversion rate and quality of potential customers increase naturally
Because it is easier to measure and optimize your marketing efforts in this digital age, you can optimize your conversion rate more easily.
Measure the effectiveness of each of your tactics, then develop better strategies. Optimize your campaigns to ensure that everything is working towards the highest number of conversions possible.
The more you invest in online marketing, the higher your conversion rate will be.
Furthermore, not all leads are created equal. Digital marketing allows you to target a specific audience that will yield higher quality leads that are more likely to become customers. Connecting your business with the most valuable leads will directly improve your conversion rate.
What do you think? Are these enough reasons to get you to care more about digital marketing?
If so, we can help guide you to perform well in your first try in digital marketing. Email us your preferred time, and we’ll send you a Google Meet link to help you out.