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Direktorat Jenderal Pajak

Salam Satu Bahu

"Shoulder to shoulder" is the 2022's slogan by Direktorat Jenderal Pajak (think of it as the IRS of Indonesia). We help them brand their new campaign to cater to all age for both internal and external usage.




Direktorat Jenderal Pajak



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01 Problem

Direktorat Jenderal Pajak is looking to develop a brand for their latest slogan and movement, Salam Satu Bahu.

02 Approach

We started by understanding the origin of Salam Satu Bahu, seeking executive opinions & perspective, then we begin iterative development of the brand.

03 Solution

We end up with a lot of options for a single logo, with matching colors, blending nicely with larger institutions while bringing a new and fresher tone to Direktorat Jenderal Pajak as a whole. Below are some of our deliverables.