In this post, we want to explain to you our 13 favorite digital marketing tactics that we implement here in Whitebox. These tactics work well for newer and bigger brands, but doesn’t mean it won’t work for others outside of this category. Take a look!
If you don’t know why you should care about digital marketing yet, read about Why Should You Care About Digital Marketing? Our Top 7 Reasons.
1. Instant Messaging Marketing
Marketing through instant messaging platforms is a quick way to reach potential leads, even for those who haven’t provided their cell phone number. It’s a simple way to let your audience know about flash sales, new products, or updates about their orders. If customers have questions or need more information, it’s also a convenient way for them to connect with customer service.
2. Search Engine Marketing (SEM)
Want to get more leads? Search engine marketing is a great way to do it. In the world of digital marketing, search engines are at the top of importance. We’re not just talking about Google, but from social media search (IG, Twitter, Facebook, TikTok) all the way to marketplace search engines.
With search engine ads you can target potential customers who are looking for a business like yours, and get them to click on your ad to learn more. It’s also known as pay-per-click or PPC advertising. Bing Ads and Google Ads are the two most popular search engine advertising services.
3. Sponsored Content
Sponsored content is a form of advertising in which you pay another company or entity to create and promote content about your brand or service that appears on social media or in other media.
4. Inbound Marketing
Inbound marketing is a set of strategies in digital marketing that lets you attract, engage, and delight customers at every stage of the buying process. With inbound marketing, you use every digital marketing tactic listed above to create a customer experience that works with your audience rather than against them. This includes:
- Blog content vs. pop-up ads
- Online video marketing vs. TV informercial
- Email spam vs. contact list
If you want to learn more about the tips we share on Digital Marketing (instead of tactics), read Our 12 Favorite and Free Digital Marketing Tips (2022 Update).
5. Online PR
To build awareness for your brand, company, or product, consider using online PR, another practice of digital marketing. Online PR is a practice of securing earned online coverage with digital publications, blogs, and other content-based websites. The channels you can use to maximize your PR efforts include:
- Reporter outreach via social media: Using Twitter to reach out to journalists is a great way to develop relationships with the press and earn media coverage for your company.
- Engaging online reviews of your company: When someone leaves a review of your company online, it’s important not to ignore it. By engaging with reviews, you humanize your brand and deliver powerful messaging that protects your reputation.
- Engaging comments on your personal website or blog: Responding to the people who are reading your content is the best way to generate productive conversation around your industry.
6. Email Digital Marketing
Email marketing is a great way to get the word out about your business. You can use email to promote content, run discounts, give people directions to your website, and much more. Here are some types of emails you might use in an email marketing campaign:
- Blog newsletter, the type of weekly emails you send out to inform your followers regarding new content
- Follow-up email to customers or potential customers
- Welcome email to new users or customers
- Promotions (all kinds of it) to your customers
- Email nurturing through variants of content
7. Digital Marketing Automation
Marketing automation software is an advanced tool that can streamline the way you send out and track marketing communications. With this software, you may be able to automate some of your basic marketing tasks such as:
- Email newsletters: Email automation allows you to create and send email newsletters automatically, which can save you a lot of time and make sure that your newsletters are only going out to people who want to receive them.
- Social media post scheduling: Frequent posting is essential if you want to grow your organization’s presence on a social network. Scheduling tools allow you to post content with the click of a button, so you can spend more time focusing on content strategy.
- Lead-nurturing workflows: Lead nurturing is the process of marketing to potential customers who have shown interest in your products or services. You can automate this process by sending leads specific emails and content once they fit certain criteria, such as when they download and open an ebook.
- Campaign tracking and reporting: When you’re working on a marketing campaign, you may be juggling a lot of different components—emails, webpages, phone calls and more. Marketing automation can help you organize all of these different pieces by the campaign they’re serving, so you can track the progress each campaign makes over time.
8. Native Advertising
Native advertising is content-led advertising featured on a platform alongside other, non-paid content. A good example is BuzzFeed-sponsored posts. People also consider social media advertising to be “native” – Facebook advertising and Instagram advertising, for example.
9. Affiliate Digital Marketing
Affiliate marketing is a type of performance-based advertising in which you earn commissions for promoting someone else’s products on your website. This includes:
- Posting video ads through YouTube ads.
- Affiliate links from your brand’s social media accounts
If you’re looking to get started with affiliate marketing, there are a few different approaches you can take. One of the easiest ways is to post links to products on your social media accounts. Additionally, you can host video ads through the YouTube Partner Program and post affiliate links on your website (if you have one). If you’re creating a campaign with the help of influencers, it’s important to find ones whose followers trust them and their recommendations.
10. Pay Per Click (PPC) Digital Marketing
Pay—per-click (PPC) is a way of driving traffic to your website in your digital marketing practice. You pay a publisher every time someone clicks on one of your ads. One common type of PPC is Google Ads, which allows you to appear at the top of search engine results pages.
This includes:
- Paid ads on Facebook: On Facebook ads, you can pay to customize a video, image post, or slideshow that will be published to the news feeds of people who match your business’s target audience.
- Twitter Ads campaigns: Twitter ads campaigns give you the opportunity to promote your business, product or service by placing a series of posts or profile badges on the news feeds of a specific audience. You can choose which type of ad you want to run, depending on your target, and if you want to focus on website traffic, more Twitter followers, tweet engagement or app downloads.
- Sponsored Messages on LinkedIn: Sponsored Messages on LinkedIn lets users send messages directly to other members of LinkedIn based on their industry and background.
11. Social Media Marketing
Social media marketing is a great way to share your content on several different channels. For example, you can create a post on LinkedIn and then schedule it to be shared on Facebook as well. This way, you can efficiently reach more people and drive traffic back to your site. This includes:
- Snapchat
Digital marketing teams often use social media to create a viral campaign. They partner with a popular content creator or participate in a trend that’s currently resonating with a large audience, hoping their content becomes share-worthy and spreads across a social media channel.
12. Content Digital Marketing
Content Marketing is the process of creating and sharing valuable content with your audience in order to drive brand awareness, traffic growth, lead generation, and customers.
These includes:
- Blog posts: Writing and publishing articles on your company blog establishes you as an expert in your field, which can generate organic search traffic for your business. This ultimately gives you more opportunities to convert website visitors into leads for your sales team.
- Ebooks and whitepapers: Ebooks and whitepapers are great tools to educate visitors about your company. They also allow you to collect a reader’s contact information and move them through the buyer’s journey.
- Infographics: Sometimes, readers are more receptive to learning if you show them what you mean rather than tell them. Infographics are one way to visually represent ideas and concepts.
- Audio or visual content: Online marketing can reach a wide audience by creating content for television, radio, or the Internet that can be shared across multiple platforms.
13. Search Engine Optimization (SEO)
Search engine optimization is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics.
With that in mind, we should let you what activities are in SEO. These includes:
- On page SEO: On-page SEO is a focus on the content of a given page and how it can be optimized to rank higher in search engine results. By reviewing the keywords people would type into Google to find your page and their meaning, you can create content that answers those questions and ranks higher in search engine results than your competitors.
- Off-page SEO: This type of SEO focuses on all of the activity that takes place outside your website. “What activity not on my own website could affect my ranking?” you might ask. The answer is backlinks, also known as inbound links. The number of publishers that link to you and the relative “authority” of those publishers affect how highly you rank for the keywords you care about. By networking with other publishers and writing guest posts on these websites (and linking back to your website), you can earn the backlinks you need to move your website up on all the right SERPs.
- Technical SEO: Technical SEO is a form of search engine optimization (SEO) that focuses on the backend of your website, including image compression, structured data, and CSS file optimization. These changes can make your site load faster, which is important because Google has confirmed that page load time can influence rankings in its search results.
We often implement these digital marketing tactics for our clients. Are you having difficulties working on these tactics?
If so, we can help guide you to perform well in your work. Email us your preferred time, and we’ll send you a Google Meet link to help you out!
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