Great Instagram photos are key to gaining followers and getting them interested in your brand. But don’t forget the Instagram caption! This is where you can give a voice to that visual content and really show off the human side of your business. Your caption is where you give your brand a voice that accompanies the visual content, and it also helps with messaging on your brand’s behalf as well.
If you want to write better Instagram captions, try thinking of them as an opportunity to engage and delight your followers instead of an afterthought. Some tips to help you write better captions include explaining what the photo is about, telling your followers to take action, or cracking a joke.
Here are some tips on how to write better Instagram captions for you or your brand.
Write Several Drafts First
It’s important to take your time when creating an Instagram caption. This is because the quality of your caption will soon matter more than chronology, thanks to the impending Instagram feed algorithm change. Soon, our Instagram feeds will be ordered to show the moments Instagram thinks we’ll care about the most. The visibility of your posts in your followers’ feeds will depend on the number of Likes and comments a post has, your relationship with the user posting, and other factors. So write several drafts for your caption, sit on them for awhile, get some feedback from friends or coworkers, and make sure it’s a great caption that will keep your followers engaged with your content.
A caption can make or break a post, so choose your words wisely!
You might be curious about the importance of timeliness and chronology on Instagram. They can be significant depending on the subject of your post. For example, some users may use Instagram as a kind of chronological journey of his activities and lifestyle. He likes to post in real time to document what he’s doing at a given moment.
But due to an upcoming change in the Instagram feed algorithm, the level of engagement your posts receive will soon matter more than chronology. Soon, our Instagram feeds will be ordered to show the moments Instagram thinks we’ll care about the most. The visibility of your posts in your followers’ feeds will depend on the number of Likes and comments a post has, your relationship with the user posting, and other factors.
That’s why it’s important to take your time constructing a great caption that’ll keep your followers engaged. A caption can make or break a post, so choose your words wisely!
Front-Load The Important Stuff
When writing an Instagram caption, it’s important to keep in mind that users will only see the first few lines of text. Make sure to include the most important information or call-to-action at the beginning of the caption, and save any hashtags, @mentions, or extra details for the end. Your followers might not click the “read more” part below your instagram caption to read the full length, so make sure you include the most important part of your caption within the first 200 characters!
Include A Call-To-Action
If you want to increase the chances of your Instagram post being shared, and engage with your followers, include a call-to-action in your photo captions. This means using action verbs to prompt people to do something, rather than just scrolling past passively. We found that verbs generate more shares on Twitter than nouns and adjectives – the same can be true for Instagram. For example, you might say “share this with your friends” or similar call to actions.
Here are some of the most common ways for you to incorporate CTA to your Instagram caption:
1. Ask A Question
If you’re looking for help writing the perfect Instagram caption, why not start by asking a question? Not only will this engage your followers and encourage them to comment, but it can also give you some great ideas for what to say.
So, next time you’re stuck for something to write, try asking your followers a question. It could be about anything – from their favourite film to the best way to relax at the weekend. And who knows, you might just get some great insight into what makes your followers tick.
2. Direct people to a link in your bio
Your bio is a great place to include a call-to-action, like “link in bio.” This lets people know that there’s more to see if they just click on your profile.
3. Invite people to tag their friends
Most people know how to write a good Instagram caption, but everyone could use a little help from time to time. If you’re looking for ideas on what to write for your next post, why not try something new and invite your followers to tag their friends? By doing this, not only will you get some great content for your feed, but you’ll also get to connect with more people. Here’s how to do it:
Come up with a creative and engaging way to ask your followers to tag their friends. For example, you could say “Tag a friend who loves spending time outdoors” or “Who’s ready for a beach vacation? Tag a friend you’d love to go with!” Use relevant hashtags to reach even more people. For example, if you’re asking people to tag their friends who are into fashion, you could use the hashtag #FashionistaFriend. Keep your caption short and sweet. People are more likely to read and respond to a caption that’s concise and to the point. Be sure to check back often to see all the great content and friendship tags coming your way!
4. Invite people to enter a contest or competition
Why not try holding a contest? Invite your followers to submit their best captions for a chance to win a prize. Not only will this get people engaged with your content, but it can also help you come up with some great ideas for future posts.
5. Limit the hashtags count to less than five
Hashtags can help you reach new audiences, and they make your posts more searchable. But how do you use them effectively?
Here are some tips:
- Use popular hashtags. Before you start using hashtags, do some research to see which ones are most popular. That way, you can ensure that your posts will be seen by as many people as possible.
- Keep it short and sweet. Hashtags should be concise, so don’t go overboard. A few well-chosen hashtags will suffice.
- Be relevant. Make sure that the hashtags you use are relevant to the content of your post. Otherwise, you’ll just end up confusing your audience.
- Use targeted hashtags. In addition to using popular hashtags, you can also use hashtags that are specific to your niche. This will help you reach a more targeted audience.
- Space out your hashtags. Don’t cram all of your hashtags into one big block. Instead, space them out throughout your caption. This will make your post look more aesthetically pleasing.
By following these tips, you can make sure that your Instagram posts are as effective as possible. So get tagging!
6. Implement your brand voice of tone to your Instagram content
When writing an Instagram caption for your brand, it’s important to keep your brand’s voice and tone in mind. After all, your caption is a reflection of your brand, so you want to make sure it’s on point. Here are a few tips for nailing your brand’s voice and tone in your Instagram caption:
- Keep it consistent with your other content. If your brand’s voice is casual and friendly, make sure your caption reflects that. Same goes for a more formal or serious voice.
- Use the right language. Avoid jargon or slang that could turn off your followers or give them the wrong impression of your brand.
- Do some research. Take a look at how other brands in your industry are using captions and try to find a unique way to stand out.
- Keep it short and sweet. Captions should be concise and to the point. No one wants to read a novel when scrolling through their feed.
- Engage with your followers. Ask questions, start a conversation, and get people talking about your brand.
By following these tips, you can make sure your Instagram caption hits the mark when it comes to representing your brand’s voice and tone.
7. Use emojis
Emojis are a great way to add personality and pizzazz to your Instagram caption. Here’s how to do it:
- Choose the right emoji. Make sure it matches the tone of your photo and caption.
- Place the emoji at the beginning, middle, or end of your caption.
- Use multiple emojis for emphasis or to tell a story.
- Have fun with it!
8. Cross-promote your other social channels
When it comes to cross-promoting your other social channels on Instagram, the key is to keep your caption concise and to the point. Let your followers know which account you’re promoting and why they should follow it. For example, if you’re promoting your Facebook page, you might say something like “For behind-the-scenes content and exclusive offers, be sure to follow my Facebook page!”.
If you have multiple social media accounts that you want to promote, make a list of them in your caption so that your followers can choose which ones they want to follow. For example, you could say something like “Make sure to follow me on all my social media accounts for the latest updates: Twitter, Snapchat, Tumblr”.
9. Keep it brief
One of the best ways to make your Instagram posts stand out is by keeping your captions brief. A short, pithy caption will grab attention and leave a lasting impression. Here are a few tips for writing great Instagram captions:
- Keep it short and sweet. A caption should be no more than a few sentences long.
- Focus on one message. Don’t try to crammed too much into one caption. Keep it focused and to the point.
- Use strong language. Choose words that pack a punch and convey your message clearly.
- Be creative. Get outside of the box and experiment with different ways to capture attention.
- interact with your followers. Ask questions, start a conversation, and get people engaged.
We implement these methods for clients that are looking to perform social media management and to write captions to interact better with followers. Are you having difficulties working on this?
If so, we can help guide you to perform well in your work. Email us your preferred time, and we’ll send you a Google Meet link to help you out!