In this blog post, we’re going to talk about inbound website marketing and increasing website visitors in general. If you have this issue within your business, read on!
If you’re just getting started with inbound marketing, attracting strangers to your site is the first step to success. It can be difficult to remember this when you’re also worried about getting results or staying up-to-date with trends, but it’s important to start with attracting visitors. It’s important not to forget website traffic generation as part of your marketing strategy. There are a few tried-and-true ways to increase website traffic and visitors, which we’ve listed below. With these tips, you’ll be in-the-know on the best ways to generate traffic to your website.
1. SEO = Helping Searchers Find You
Have you ever thought about who you should really be optimizing your website for? If you’re stumped, I’ll give you a hint: it’s not necessarily the search engines. In fact, some of the best websites out there aren’t even optimized for search engines. They’re actually optimized for the people who use them.
Good news: Your site is likely already optimized for searchers! When you optimize your website for the actual people coming to visit it, you’re also optimizing it for search engines.
When you’re thinking about how to make your website more appealing to visitors, start by focusing on their needs. What do they want to see? What are they looking for help with? How can you best serve them? If you create a website that’s searcher-friendly, the search engines will follow.
2. Keyword + Great Content = Retention
Your keywords are like bridges that allow anonymous searchers to find your website. However, in order for searchers to visit your site, they need to be interested in the content behind the search listing.
If you want to attract searchers, it’s important to know your personas. Keywords that focus on the problems your personas face or their goals are what you should be creating content about. This is because people are actively looking for solutions to those problems. If your content helps solve their problems, they will find and visit your site.
3. User Experience = Retention, Understanding, and Liking
If you’re looking for a patent lawyer in Boston, Massachusetts, a simple Google search can help you find what you’re looking for.
When you click “search” for a patent lawyer, what do you imagine their website will look like? If you’re picturing a cluttered site with neon colors and fun fonts, you might want to rethink your options. A good, trustworthy patent lawyer probably has a website that uses more muted tones, a cleaner font, and presents opportunities for you to explore the different services they offer.
You can be sure that, after doing your research, the patent lawyer you hire will have a website that matches your initial idea of what a good lawyer’s website should look like.
Cognitive fluency is the term used to describe when a website’s appearance aligns with visitors’ expectations. Generally, these types of websites receive more traffic than those that don’t.
It might be time to look into additional website optimization strategies if your website doesn’t match the wishes of your personas. You can improve the cognitive fluency of your site by actually asking your personas (usually your current customers) what they’d expect to see on a site like yours in terms of style, formatting, and content that should be front-and-center.
4. Answer Through Blog Posts
Your blog can help you attract traffic to your site just as much as your website pages can. Just as you should be optimizing your website pages around the keywords that your buyer personas are searching for, do the same thing with your blog posts. What are your personas’ most frequently asked questions? What problems are they facing and looking for help with online? These make for great blog post topics.
When creating blog posts, think about what your personas would be interested in and write content that answers their questions. If you do this, your website will appear in front of them the next time they search for similar terms. Not only does this help keep your business top-of-mind, but it also helps build trust with potential buyers.
5. One Blog Post Per Keyword
Your keyword footprint is similar to your carbon footprint, but on the internet. Your keyword footprint is the catalog of keywords your website ranks for on search engines — basically how big of a mark you leave on the internet. Unlike a carbon footprint, having a large keyword footprint is actually a very good thing! Why? Because having a large keyword footprint means your website ranks for and is associated with many different keywords — and each of those keywords is an opportunity for your website to get discovered.
Because search engines view each blog post as its own individual website page, writing more quality posts about relevant keywords gives you a better chance of ranking for those keywords and appearing on search engine result pages. This, in turn, helps grow your keyword footprint and attracts more visitors to your site.
6. Roll Them Out Regularly!
If you want to attract visitors and drive sustained traffic to your side, you need to blog consistently about keywords that are relevant to your personas.
If you’re interested in seeing huge benefits from blogging, make sure to do it on a daily basis! You’ll be almost 70% more likely to see a positive return-on-investment than businesses that blog only once a month.
Blogging on a regular basis is one way to keep your website active, which will encourage search engines to crawl and index your pages. This can help improve your ranking on search engine result pages.
7. Share Blog Post Contents On Social Media
Have you ever seen someone ask for advice on Twitter or Facebook? Maybe they tweeted out a request for suggestions for a place to eat in your city, or posted a question about which toothpaste brand to purchase. What about someone asking a question in a LinkedIn group you belong to? Chances are, you have seen them … but did you answer them?
What would you do if someone asked you the same questions in person? You would answer them and provide that person with the information they were looking for!
If you see a stranger or prospect looking for help on social media, don’t just skim over their comment or question — help them! Seek out opportunities where your industry knowledge can be of assistance. Reply to social media posts and queries, but go one step further and include relevant blog articles or website pages in those responses. That way, those strangers and prospects not only get the help they were looking for, but you also get a new visitor to your website. As long as you’re not just spamming people with links to your website — you’re actually helping them — this can be a great tactic.
8. Look For Trending Questions And Follow Up Often
You can share helpful content with strangers or prospects on social media if you use social media monitoring to keep an eye on keywords most important to your business. This way, you can see how you can help the people using them. (If you’re a HubSpot customer using Social Inbox, you can even get alerts whenever people tweet these keywords.)
Look for mentions of the biggest problems your persona face on social media networks. When you see those conversations taking place, look for opportunities to get involved by answering questions and contributing content.
You can bring in your ideal customers by using these straightforward strategies. After you’ve got the right visitors to your website, it won’t be long before you turn them into leads. From there, you can nurture them and eventually close the sale. Plus, if you make them happy along the way, they’ll help promote your business. It all starts with driving the right kind of traffic to your site.
We implement these methods for clients that are looking to grow their website visitors and generate better contents. Are you having difficulties working on this?
If so, we can help guide you to perform well in your work. Email us your preferred time, and we’ll send you a Google Meet link to help you out!